This year’s PPMA Show was an important milestone for Gordian Strapping, as we officially unveiled our new branding. With refreshed colours and logo making their debut, the event gave us the perfect stage to showcase not only our high-quality machinery but also the modernised identity that reflects who we are today.
Objectives and outcomes
Our main goal at the show was brand awareness. We wanted to bring our new look into the public eye, highlight the quality of our products, and give both existing and potential customers the opportunity to meet our experienced sales team. These conversations were invaluable, helping us understand customer needs and laying the foundations for future solutions and partnerships. Alongside the exhibition itself, our branding was amplified through social media and video interviews with the PPMA team.
In terms of lead generation, numbers were lower than in previous years, something we attribute to reduced footfall – estimated at around 6,000–6,500 visitors compared with closer to 7,000 in the past. Despite this, every interaction was meaningful, and the true value of these opportunities will become clear as our sales team continues conversations over the coming weeks. Measuring ROI from a show like PPMA is never simple; a single machine sale won’t offset the overall cost, but that sale could spark a long-term relationship that results in multiple projects, continued strapping supply and service opportunities for years to come.
New branding and stand
One of the standout successes was the impact of our new branding. The fresh, clean look of our stand drew positive feedback and helped us stand out on the show floor. Even without a brand-new machine launch this year, our presentation reinforced Gordian Strapping’s reputation as the go-to partner for end-of-line packaging equipment.
Looking ahead, trade shows remain an important opportunity to meet customers face to face, strengthen relationships, and discover emerging technologies.
Finally, credit must go to our partners at Quadrant Design for helping us manage the full seven-day journey from build-up to breakdown. While PPMA 2025 may not have delivered the volume of leads we’d hoped for, it provided a strong platform to launch our new branding, reinforce our market presence and build on the customer relationships that underpin our long-term success.
