What we need
In order to handle your enquiries, provide our products and services and support our customers, we may collect the following information:
- Name
- Company name and job title
- Email address
- Telephone number
- Business address or postcode
- Region
- Enquiry details
- Information relating to your machinery, service, maintenance, spare parts or training requirements
- Records of our correspondence with you
We may also collect technical information when you visit our website, including your IP address, browser or device information, pages visited, how you arrived at our website and how you interact with it.
In order to understand how our website is used and improve our marketing, we also use cookies and similar technologies. These may include Google Analytics, Google Ads and Dealfront/Leadfeeder.
Why we need it
We collect and use this information:
- To handle enquiries.
- To communicate with customers and prospective customers.
- To provide quotations, products and services.
- To arrange installation, servicing, maintenance, repairs and training.
- To provide technical and after-sales support.
- To fulfil our contractual duties.
- To maintain our customer and business records.
- To inform relevant business contacts about company news, products, services and events.
- To understand how our website is used and improve its performance.
- To understand the effectiveness of our marketing and advertising.
- To comply with our legal and regulatory obligations.
Depending on the circumstances, we process your information because it is necessary to fulfil a contract, because we have a legitimate business interest in doing so, because we have a legal obligation or because you have given us your consent.
What we do with it
We process your information in order to respond to enquiries and provide our products and services. This may take the form of telephone calls, emails and written communications.
We may also contact existing customers, prospective customers and other relevant business contacts from time to time about Gordian Strapping products, services, company news or events that we believe may be relevant to their organisation.
You can ask us to stop sending marketing communications at any time by using the unsubscribe option provided in our emails or by contacting us directly.
We also use Google Analytics to help us understand how visitors use our website.
Google Ads technologies may be used to help us understand the effectiveness of our advertising and whether enquiries or website visits have resulted from our advertising campaigns.
We use Dealfront, formerly known as Leadfeeder, to help us understand which organisations visit our website and which pages they interact with. This information helps us understand interest in our products and services and improve our sales and marketing activity.
Where cookies or similar tracking technologies require your consent, they will only be used in accordance with your cookie choices.
Some of the third-party systems and services we use may process information outside the UK. Where this happens, we take appropriate steps to ensure your information remains protected in accordance with UK data protection law.
We do not sell your personal information.
Cookies
Cookies are small files placed on your computer, tablet or mobile device when you visit a website. They can help the website function correctly and provide information about how visitors use the site.
Our website may use:
Essential cookies
These are necessary for the website to operate correctly and may include cookies used for website functionality, security and remembering your cookie preferences.
Analytics cookies
We use Google Analytics to help us understand how people find and use our website and which pages are most useful.
Advertising cookies
Google Ads technologies may be used to measure the effectiveness of our advertising and understand whether users have interacted with our advertising before visiting or making an enquiry through our website.
Website visitor identification
Dealfront/Leadfeeder helps us understand which organisations visit our website and how they interact with it.
Where required, non-essential cookies and similar technologies will only be used once you have made your cookie choices.
You can manage your cookie preferences through the cookie controls available on our website. You can also control and delete cookies through your browser settings.
How long we keep it
We will only keep your personal information for as long as it is reasonably required for the purpose for which it was collected.
How long we retain your information will depend on the nature of our relationship with you and may take into account:
- The products or services we have provided.
- Servicing, maintenance or warranty requirements.
- Our legal, financial and regulatory obligations.
- Whether the information may be required in relation to a complaint or legal claim.
When your personal information is no longer required, it will be securely deleted or anonymised where appropriate.
How will it affect you?
As a result of the information we hold and how we use it:
- You may receive email communications from us.
- You may receive telephone calls from us.
- You may receive written communications from us.
- Where appropriate, you may receive relevant business-to-business marketing communications.
You can ask us to stop sending you marketing communications at any time.
Who can see it?
Access to your personal information is limited to Gordian Strapping employees who require it as part of their role.
Where necessary, information may also be shared with trusted organisations that help us operate our business and provide our products and services. These may include:
- IT, website and hosting providers.
- CRM and email service providers.
- Analytics, advertising and website visitor identification providers.
- Manufacturers, suppliers and technical partners.
- Subcontractors and service providers.
- Professional advisers.
- Regulators or authorities where required by law.
Where another organisation processes personal information on our behalf, we expect appropriate safeguards to be in place to protect it.
How we protect it
We take appropriate technical and organisational measures to protect the information we hold against unauthorised access, loss, misuse, alteration or disclosure.
Access to systems containing personal information is restricted to authorised users and appropriate security measures are used to protect our systems and data.
Where we use third-party systems to store or process information, we expect those providers to maintain appropriate data protection and security measures.
What are your rights?
You can:
- Request a copy of the personal information we hold about you.
- Request that we correct or update information that is inaccurate or incomplete.
- Request that we delete information we hold about you, where applicable.
- Request that we keep your information but restrict how we use it, where applicable.
- Request that we send certain information to another organisation, where applicable.
- Object to how we are using your personal information.
- Object to your personal information being used for direct marketing.
- Withdraw your consent at any time where we rely on consent to process your information.
- Raise a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal information.
If you wish to exercise any of these rights, please contact us using the details below.
You can find further information about your data protection rights from the Information Commissioner’s Office at www.ico.org.uk.
Contact information
Contact details for the controller of your information:
Gordian Strapping Limited
Gordian House
Brunel Road
Basingstoke
Hampshire
RG21 6XX
Telephone: 01256 394400
Email: sales@gordianstrapping.com
Gordian Strapping Limited is registered in England and Wales under company number 00331258.