Who we are
Gordian Strapping Limited is registered in England and Wales under company number 00331258.
Our registered office is:
Gordian House
Brunel Road
Basingstoke
Hampshire
RG21 6XX
If you have any questions about this policy or how we use your information, please contact us:
Email: sales@gordianstrapping.com
Telephone: 01256 394400
What information we collect
Depending on how you interact with us, we may collect:
- your name;
- company name and job title;
- email address and telephone number;
- business address, postcode or region;
- information submitted through our website forms;
- details about machinery, servicing, maintenance or training requirements;
- records of enquiries and communications with us;
- marketing preferences; and
- technical information about your use of our website, such as IP address, browser and device information, pages visited, traffic source and information about how you interact with the website.
How we collect your information
We may collect personal information when you:
- complete a form on our website;
- contact us by email, telephone or post;
- request a quotation or information;
- purchase products or services from us;
- contact us regarding servicing, maintenance or training;
- attend an event or exhibition; or
- communicate with our team.
We may also obtain business contact information from publicly available company websites, professional networks, business directories, referrals or reputable business data providers.
We also use website analytics and visitor-identification technologies to help us understand how businesses use our website.
How we use your information
We may use your personal information to:
- respond to enquiries;
- provide quotations and product information;
- process orders and provide products or services;
- arrange installation, servicing, maintenance and training;
- provide technical and after-sales support;
- manage our customer and supplier relationships;
- maintain business and financial records;
- understand how visitors and businesses interact with our website;
- send relevant business-to-business marketing communications where permitted; and
- comply with legal and regulatory requirements.
Our lawful basis for using your information
We will only use your personal information where we have a lawful reason to do so.
Depending on the circumstances, this may include:
Contract – where the information is needed to provide a quotation, supply products or services or fulfil an agreement with you.
Legitimate interests – where it is necessary for the operation and development of our business, including responding to enquiries, supporting customers, understanding how businesses interact with our website and communicating with relevant business contacts.
Legal obligations – where we need to process information to comply with the law.
Consent – where consent is required, for example for certain marketing or website tracking activities.
Where we rely on legitimate interests, we consider whether our use of the information is necessary, proportionate and consistent with what you would reasonably expect.
Website analytics and visitor identification
We use Google Analytics to help us understand how visitors use our website and improve its performance.
We also use Dealfront (formerly Leadfeeder) to help us understand which organisations visit our website and how they interact with it.
Dealfront may use technical information such as IP address, pages visited, visit times, traffic source and session information to help identify the organisation associated with a website visit.
The information provided to us through Dealfront is primarily business-level information and is used to help us understand interest in our products and services.
Where cookies or similar technologies require consent, they will only be used in accordance with your cookie preferences.
More information about cookies and tracking technologies can be found in our Cookie Policy.
Marketing
We may contact existing customers, prospective customers and other relevant business contacts about products, services or information that we believe may be relevant to their organisation.
Business contact details may have been provided directly to us or obtained through an existing business relationship, an event, referral, publicly available business source, professional network or website visitor-identification service.
Where we use personal information for business-to-business marketing, we will do so in accordance with applicable data protection and electronic marketing laws.
You can ask us to stop sending marketing communications at any time by using the unsubscribe option in our emails or by contacting us directly.
Where you opt out of marketing, we may keep limited information to ensure that your preference continues to be respected.
Who we share information with
We do not sell your personal information.
Where necessary, we may share information with trusted organisations that help us operate our business and provide our services, including:
- IT, website and hosting providers;
- CRM, analytics, website visitor-identification, email and marketing providers;
- manufacturers, suppliers and technical partners;
- subcontractors and service providers;
- companies within our corporate group where appropriate;
- accountants, insurers and legal advisers; and
- regulators or authorities where required by law.
This includes providers such as Google for analytics and advertising services and Dealfront for website visitor identification.
Where third parties process information on our behalf, we expect them to protect it appropriately.
Some service providers may process personal information outside the UK. Where this happens, we take appropriate steps to ensure the information remains protected in accordance with UK data protection law.
Cookies and website tracking
Our website uses cookies and similar technologies to operate the site, understand how it is used and measure the effectiveness of our advertising.
These may include technologies associated with:
- Google Analytics;
- Google Ads; and
- Dealfront/Leadfeeder.
Some cookies are essential for the website to function. Other cookies and tracking technologies will only be used where permitted and, where required, after you have made your cookie choices.
For more information, please see our Cookie Policy.
How long we keep your information
We keep personal information only for as long as reasonably necessary.
How long we retain information will depend on the nature of our relationship with you, the products or services provided, legal and financial requirements and whether information is needed for servicing, warranty, support or potential legal claims.
When information is no longer required, it will be securely deleted or anonymised.
Your rights
Depending on the circumstances, you may have the right to:
- access the personal information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete your information;
- ask us to restrict how we use it;
- object to certain uses of your information;
- withdraw your consent where we rely on consent; and
- object to your information being used for direct marketing.
You have the right to object to the use of your personal information for direct marketing at any time.
To exercise any of these rights, please contact us using the details above.
Complaints
If you have any concerns about how we use your personal information, please contact us in the first instance.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.