85 years of packaging solutions - since 1937
85 years of packaging solutions - since 1937

Worth the Wait: Why Realistic Lead Times Matter

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In the world of packaging, time is money. When investing in new machinery, businesses need confidence that their equipment will arrive when promised—ready to integrate seamlessly into operations.

Lead times matter—but so does quality.

At Gordian Strapping, we often hear from customers who were promised short lead times by other suppliers, only to be let down when their machines didn’t arrive on time. Why? Because those lead times were never realistic in the first place.

There’s a reason why Gordian’s lead times are longer.

Our machines are the best in the industry—high in demand, built for reliability and designed to outperform anything else on the market. When a competitor claims they can deliver in record time, it’s worth asking: why is their stock just sitting there?

  • High demand = longer lead times

  • Best-in-class quality = worth the wait

  • Industry-leading reliability = long-term performance


If it sounds too good to be true, it usually is. A machine that’s available far sooner than comparative suppliers is often a mediocre machine, one that won’t stand the test of time.

At Gordian, we set realistic expectations—because we deliver. No empty promises, no letdowns—just high-performance machines, backed by expert in-house engineering support and training.

Quality takes time. Reliability lasts a lifetime.

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